Wednesday, March 20, 2013

Sad African Children

In advertisements for organizations helping people in third world countries, they always show pictures of the cute children.  Although it helps get their message out, I feel like it's pure manipulation.  It's like those commercials for restaurants.  Of course your hamburger isn't going to look perfect, nor is your drink going to splash perfectly in slow motion.

The problem is people want to believe that they are improving the life of some small child.  Why not show pictures of the teenagers?  Because they usually don't look nice.  They look threatening, hard, and mean, and they do not elicit the intended reaction.

I'm not saying these organizations are bad, but their tactics are.

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