"Hey, boss, I think we got a really cool idea for a new candy. It's a chocolate-based gummy mint bar, and it tastes really unique. The promotional campaign is going to feature giant talking rodent that-"
"Johnson..."
"...Uh, yes?"
"Do you know what sells candy?"
"I... I think it's a combination of good marketing, a novel idea, and the right ingredients, sir."
"No, no, no. Kids today don't care about those sorts of things. Why do they eat candy? Sugar. They're constantly bombarded with fat free this, organic that! All they want is genuine, real sugar."
"Well, this definitely has sugar included, which shou-"
"Sugar. In a straw wrapper without the straw. Can you manage that, Johnson?"
"Wait, just pure sugar in a small, paper tube?"
"Yes."
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